Choices of Hybrid Cars Research Paper Example | Topics and Well Written Essays - 1000 words

Choices of Hybrid Cars - Research Paper Example The price of this car is approximately $ 46,350.00. This hybrid car has several advantages. One of its advantages is the engine to its suspension through steering and differential. The 2014 Chevrolet Corvette Stingray car has enhanced performance. It has a very appealing exterior design that makes it extremely streamline. In addition, the car has LCD instrumentation inside it that make easy for the driver to customize information. Interestingly, the Base audio system pumps the bass, which produces a clean sound effect. It has a few disadvantages. One of the disadvantages is the cabin tech interface is confusing with wide spectrum way of accessing music libraries, the audio sources and map features. The stingray also is not well suited for the presence of heavy traffic. The advantages by far outweigh the disadvantages and its star rating is outstanding. The price of this hybrid car is at $51,000.00. Mercedes-Benz S550 is another hybrid car. It has several advantages, to start with is its mammoth cabin space, which is also smooth making it adorable. The LED lights on the dashboard panels keep the tech to be ahead of the game. Its steering is an assisting feature that eases driving in heavy traffic. The main disadvantages of this hybrid car are its application integration that is very slow when it comes to loading for general use. The virtual instrument gauges look a little bit flat which need a graphic fuel gauge. The bottom line Mercedes- Benz is a good car and rated as excellent. Its prize is ranged between $28,000- $ 104,000.

Smart Meters Privacy Concerns & Solutions Dissertation

Smart Meters Privacy Concerns & Solutions - Dissertation Example The prime concern of â€Å"Compromise of Consumer Privacy† and â€Å"Safety Concern† due to the detailed statistical and itemised electricity usage will also be discussed in detail. Ways and means of countering this severe draw back will also be discussed and a practical solution will be proposed. A new idea on making Smart Meters more consumer friendly and robust in terms of protecting consumer privacy will be discussed as well Acknowledgements Table of Contents Abstract 2 Acknowledgements 3 Table of Contents 4 1. Introduction 7 2. A detailed technological assessment on the power and sophistication of the Smart Meter Device 9 3. A detailed exploration of the features, functionalities and modes of the Smart Meter 9 4. A practical point of view at the Smart Meter from the consumer’s stand point and evaluation of the benefits of such Smart Meters e.g.: reduction of hassles, detailed consumption statistics, reduction in the risk of Meter tampering, hooking, and ille gal manipulation of meters to register incorrect readings etc. 9 5. A comparison with primitive Electricity usage measuring devices like the analogue disk meters etc. 9 6. An understanding of the â€Å"Privacy† issue of consumers. Loss of confidentiality of sensitive information. Unauthorised access of consumer specific information and utilisation in mal practices 9 8. Literature Review 10 9. Research Methodology 13 10. Findings and Analysis 15 11. Discussion 20 12. Conclusions and Recommendations 23 13. Personal Reflection 28 14. Bibliography 30 15. Appendices 31 1. Introduction 1.1. Project Rationale In this project of detailed study of Smart Meters, we will be researching the Smart Meter as a consumer product, analysing its pros and cons, identifying its benefits and also the ethical dilemma surrounding the usage of Smart Meters to register Electricity Consumption in homes in cities and in different countries. We will be studying the issues surrounding the recent release a nd distribution of Smart Meters, the threats to Privacy and the exposure of Sensitive Personal Data. The Smart Meter will be placed against the back drop of two conflicting scenarios, one promoting and encouraging its usage due to increased consumer convenience and awareness on electricity usage. The other scenario being the generation of statistical data on electricity consumption that has the power and potential to personally identify individuals, intrude into their daily life patterns and over all life style. The Personal Reflection and the conclusion will talk about the Smart Meters over emphasising accuracy and threatening consumer privacy and safety by exposing detailed usage statistics to unauthorised access. We will be concluding with numerous possibilities to reduce the sensitivity of information generated by the smart meter, thereby retaining its advanced technology and caring for the consumer’s privacy by safeguarding consumer interests as well. 1.2. Project Aim an d Objectives 1.2.1. Project Aim The aim of the project is as follows is to conduct a thorough research on the features and functionalities of Smart Meters and make an informed and careful decision on dealing with this sophisticated gadget. A thorough risk assessment followed by a detailed discussion of the advantages, disadvantages, risks and threats is the aim of the project. 1.2.2. Project Objectives Objectives of the Project are: 2. A detailed technological

Issue(s) with Obamacare Essay Example | Topics and Well Written Essays - 500 words

Issue(s) with Obamacare - Essay Example The purpose of the article is to analyse several sources in relation to the main topic and determine how reliable the Obama care is. Contrary to the Act’s main goal, sources indicate that Obama care is doing the opposite because there is an increase in emergency room visits by low-income individuals. The article is in fact stated in that it does not provide indirect information. For instance, the article maintains that since the signing of the Act into law there has been a shortage in physicians and an increase in crowding, which reflects a negative progress. The article tries to prove that Obama care is not meeting the objectives for which it was made. This is being done by indicating and analysing the problems that Obama care has brought in the country with regard to deteriorating health care. Additionally, since the article states, â€Å"Obama care has a new problem† it tries to prove that although the Act had encountered problems in the past, the condition is not im proving (Zadrozny). The overall American population is the audience. The audience might be influenced by the content in that it might refrain from using and trusting Obama care. The author has adequate expertise in both political and business field, as the arguments provided are reliable and does not confuse the reader on the main issue. The sponsoring website for the article is the Daily Beast Company. The company’s reputation is good. This is because the company’s website provides reliable information. Although the article does not have a bibliography list provided, it has incorporated in-text links that point to other reliable websites such as governmental websites that help in cementing the overall argument. To show that the information is trustworthy, the author has ensured that secondary links are provided for further reading and confirmation of the argument’s authenticity. With regard to grammar, the

Black Death in Europe Essay Example for Free

Black Death in Europe Essay European people faced great hardship during the years 1347-1352 suffering from the effects of the Bubonic Plaque. Prior to this epidemic hitting Europe the population of Europe was growing faster than the food supplies could keep up with and economic crisis was beginning to take place. Once the Bubonic Plaque started spreading it took center stage and over population would not be an issue of concern any longer. The Bubonic Plaque, also referred to as the Black Death, was caused by a bacterial infection found mostly in rodents and their fleas. The infected fleas would come into contact with humans and death would occur in less than a week. Humans suffered from high fever, aching limbs, and lymph nodes would swell and turn black. Humans also contributed to the spread of the plaque by non-effected people coming into contact with the body fluids of an effected person. As the plaque spread the people of Europe found themselves shifting from community and family to worrying about survival of the individual. Men who worked with animals contracted the plaque and died. Women that contracted the plaque that survived could no longer carry a child and were abandoned by their husbands. Children found themselves fighting to survive as their parents were taken by the plaque. Families that did have children would abandoned their children who became infected, the plaque would kill children within hours of contraction if not immediately. In attempt to escape the plaque people that lived in the cities often traveled to the country and most often taking the plaque with them only cause more death. Europe lost roughly one third of the population due to the Bubonic Plaque. The economy during this time also saw a great shift from the twenty five million people lost due to the plaque. Feudalism, which was strong before the plaque, weakened as European people realized that they could work and survive on their own. Many of the farm workers died leaving the land in bad shape which meant poor crop return and a declining food supply. The famers and workers that managed to survive the plaque were able to demand more wages from the knights, baron, or king that owned the land they worked. The cows, goats, sheep, and other live stock that were used for food supply were often shared among communities but as people feared for survival these animals were brought inside homes to prevent exposure only causing more death from spread of the plaque and other diseases. Lastly the economy  suffered from lack of trade with other counties. The Bubonic Plaque’s massive death toll left other countries fearful of trading goods adding to the already hard economy. While the Bubonic Plaque did not completely vanish until late in the fifteenth century the effects on life and economy during the peak of contamination was dramatic. In a five year span Europe experienced entire towns and villages being left lifeless from the Bubonic Plaque. The bacterial infection spread without regard to social and economical class, killing both adults and children. Those that did survive the plaque found new opportunities through negotiating and rebelling.

Lenovo Brand Strategy

Lenovo Brand Strategy Abstract Purpose This study aims to apply the reviewed literature of brand identity, brand strategy, and product positioning to analyze the lessons and improvements on how Lenovo, a No.1 PC manufacturer in China, implements brand integration as part of its global brand strategy to increase brand awareness and recognition. Approach This study introduces multiple methods to analyze the pros and cons of brand integration, and brand product positioning such as product segmentation and perceptual map as well as the companys revenue comparison. Findings Lenovos co-branding strategy in its first two phases of global brand strategy benefit its revenue growth dramatically but in limited level to its own brand awareness. And the global sales loss happened after Lenovo forgone co-branding with IBM brand on its ThinkPad/ ThinkCentre brand lines in its third phase of global branding strategy. Moreover, the unsatisfactory sales performance forced the company to trade-off the premium price of ThinkPad in attempt to cater to more consumers, gaining market share and revenue growth, but only result in the opposite situation due to the unclear repositioning of ThinkPad. Research limitations/implications The inaccessibility of the overall statistics on the sales of ThinkPad by Lenovo in overseas market over the past five years impacts the accuracy of the analysis result. Besides, the depth of the study is hindered due to the lack of Lenovos investment in branding and marketing promotions, as well as sales volume of its major competitors such as US, Europe, etc. Practical implications Leveraging a well-known ThinkPad brand can expedite Lenovos access to the cutting-edged technology and distribution channel setup, however, it will takes a long process to build and increase a strong brand of Lenovo globally. Apart from focus on quality and technology innovation, Lenovo should emphasize its value-added brand positioning, i.e. nurturing the brand in the dimensions of relationship, personality and culture. The separation of Lenovo and ThinkPad should be the best solution for the sake of maximizing each brand equity. Originality/Value This study is an attempt to discuss disconnection of distinctive brands like Lenovo and its sub-brands ideapad/ideacentre from ThinkPad / ThinkCentre to maximize each brand equity. Literature Review According to Arnold (1992), brand strategy is the process whereby the offer is positioned in the customers mind to produce a perception of advantage. And strategy implies the execution of the organizations vision, mission, and objectives. In another word, the essence of the brand needs to be reflected in everything the company does, especially those that impact the consumer. When making branding strategies, a company should first have an insight into their brand and brand equity. Brand equity is the differential effect that knowing the brand name has on customer response to the product or its marketing (Kotler, 2009). A successful brand has high brand equity and its image (B) can be thought of as the combination of three elements: a good product (P), a distinctive identity (D), and added values (AV), i.e. B=P*D*AV. Especially the brand preference depends on added values that give customers confidence that this product has qualities, status or associations not possessed by alternative choices (Doyle, 2008). It helps customers navigate the choice process by reducing risks and saving time of evaluation (Doyle, 2008). Brand management centres on creating perceived added value for the companys offer among customers, which can be achieved by shaping the brands identity. Brand Identity is everything the company wants is brand to be perceived by customer (Temporal, 2002). It has six dimensions, which is also called now as brand identity prism (Kapferer, 2007), namely , physical, reflection, relationship, personality, culture and relevance (Kapferer, 1997). The identity of strong brands reminds us that identity is not just a matter of functional attributes (Kapferer, 2007). With time, brand associations typically move up from tangible to intangible values -No brand should be without a strong intangible component became the top priority of 10 key principles of strategic brand management (Kapferer, 2007). Due to the increasing fierce competition and rapid imitation, the focus of keeping customers in marketing highlights the building lasting relationships on brand management, namely, classifying the different types of relationships consumers have with brands (Fournier, 1998), or the different types of interactions companies engage in with their clients (Rapp and Collins, 1994; Peppers and Rogers, 1993). Kapferer (2007) claims the establishment and recognition of brand identity is one of the key stages in the process of brand globalization. That is, the brand must have an identity that will serve as a medium for its globalisation, specifically for its brand positioning and brand strategy. Clearly, for existing brands, positioning derives from identity. But it exploits a specific, coherent and salient aspect of identity at a given point in time in a given market and against a precise set of competitors. At the level of global brands, the brand positioning emphasizing a unified identity should occupy a distinct place in the target markets mind (Kotler, 2000), ensure the distinctive position of the products of a company from its competitors offerings, maintain or increase market share by satisfying current or potential customers, and finally achieve higher revenue (Hassanien and Baum, 2002). Bingham and Raffield (1995) identified six positioning alternatives for firms: price, technology , product quality, distribution, image and service. Although repositioning is increasingly inevitable as the changing marketing environments that influence organisations (Trout and Rivkin, 1995; Kotler, 1997), any decisions companies need to make about repositioning will demand careful consideration of all of the brands attributes (Park et al., 2002). When brand managers decide brand strategy, the added-value lever on which a product is based should be taken into consideration as an important parameter in choosing different brand architectures. A single (corporate) brand umbrella or master brand strategy is often recommended when the added value in a particular market is linked to reputation and scale (Kapferer, 2007). However, the more segmented the market, with top-quality, personalised products, the more one has to favour either an endorsing brand strategy or a new portfolio of product brands. Besides, cost factors have to be considered. Doyle (2008) gave insightful explanation and said that the objective of adopting brand strategies is to increase long-run economic profits, which leads to an orientation to sharing brand names For companies in its initial phase of going global with limited resources, the simplified brand lines can reinforce each brands selling power and reduce marketing cost, provided that the company has complementary products. Another factor that can not be neglected in formulating brand strategy is the country background of a brand. COO (Country of Origin) refers to the impact that generalisations and perceptions about a country have on a persons evaluation of the countrys products and brands (Nebenzahl, Jaffe, and Lampert 1997; Lampert and Jaffe 1998; Dinnie 2004). COO helps or hampers the development of brand equity in the new market. Yet to some extent, acquired brands can produce a short-cut to overcome the negative effect of COO in brand globalization (Ying, 2008) and co-branding provides a buzz around the brand among opinion leaders to create an image (Kapferer, 2007) facilitating brand into global arena, but it is not a substitute or alternative for brand building in the long term. Co-branding can generate greater sales from the existing target market as well as open additional opportunities with new consumers and channels as it can increase cash flow through increased number of touch points betwee n brands (Srivastava et al., 1998). In addition, co-branding can reduce the cost of product introduction and help stage a brand into a new market by leveraging the existing brand with global awareness. This is reflected in the increasing number of cases of mergers and acquisition of such kind worldwide. Undeniably, it can boost the business of a company but does not necessarily mean the success of integrating brands (Swystun, 2001). It is difficult to change an established brand identity and a good fit between brands is essential to the successful marriage. For a company going global, a distinctive and consistent brand identity should be nurtured and matters most in distinguishing itself from other competitors despite of manufacturing the same high quality products. Clayton M. Christensen (2004) noted that most organizations can acquire resources, but it is the application of the process (how to solve problems) and values (past investments) that distinguish a company. And branding strategy is the process of such kind as one of the key factors which will ultimately determine a companys future success. About Lenovo and its internationalization and global brand strategy Founded in Beijing, China, Lenovo is No.1 PC manufacturer in China and the worlds fourth largest PC maker with its revenue in 2007-2008 reaching 16.4 billion US dollars and its market share in China stabilize at 29%-30%. In 2004, its acquisition of IBM PC business (Thinkpad brand) for 1.25 billion US dollars made the company the worlds No. 3 PC company after Dell and HP and signified the beginning of its steps into international market. Since then, Lenovo has established more than 200 branches in 66 countries (Lenovo official website: http://appserver.lenovo.com.cn/About/aboutus_overview.html, accessed Nov 23, 2009). Lenovos sports marketing, the Olympic marketing, and co-brand marketing strategy enhance the brand image and capture the market share. Its global branding strategy incorporates three phases. In the first phase focused on the continuity of the brand in overseas countries to strengthen the relationship between the Lenovo and Thinkpad; In the second phase to consolidate t he high-end business Thinkpad image. And in the third phase to accelerate Lenovo brand building (Gu, 2006). Methodology and descriptive analysis We can compare Lenovos branding strategy with its revenue over the past five years. Investment in the brand must come first to ensure revenue enhancement. (Jeff Swystun, 2001) From the comparison, the dramatic revenue growth in 2004-2006 seems to verify that the branding strategy of leveraging IBM brand and reinforcing ThinkPad benefit the corporate performance. Meanwhile, however, Lenovos global brand awareness got increased during the process? Since Lenovo had the right to use the IBM brand only for five years until 2010, the company decided to drop it two years ahead of schedule, such was its confidence in its own brand (http://www.economist.com, 2008). Despite of the right move, the result is the decrease in the corporate revenue: Lenovos sales volume was down by 5 percent in the third quarter 2008, sales revenue dropped by 20 percent, and market share declined from 7.5 percent to 7.3 percent (Ming, 2009), especially, the sales in America and Europe fell by 17% in the 3rd quarter compared with the same period last year due to the sluggish demand in those markets and notably, its domestic sale grew and accounted for 48% of its total sales(http://www.economist.com, 2009). Actually, the unsatisfactory result can be attributed in a sense to the abrupt brand shift from IBM ThinkPad to Lenovo ThinkPad. Whereas, the point is that it is not the inappropriate timing to forgo co-branding with IBM brand, but it is during the initial phase of implementing global branding strategies when Lenovo did not handle well the relations between leveraging IBM brand and, more importantly, enhancement of Lenovo brands identity and differentiated advantage in its new market outside Asia where the brand name was little known, especially in US and Europe, the focus of Lenovo business outside China. To gain an insight on the brands strategy, we can look at Lenovo brand architecture transition below for the major product lines and brand integration in the early 2008. After the brand integration, under the corporate umbrella brand of Lenovo, the streamlined product brands resulting in global marketing cost-effectiveness can be categorized into ideaPad and ideacentre sub-brands for consumers and ThinkPad sub-brand for consumers and commercial segment and ThinkCentre sub-brand for companies. Notably, there is a change in customer positioning for ThinkPad by serving companies only switching to companies primarily and consumers secondly served with individual models of ThinkPad products. This is to meet the increasing needs for consumer PC. Besides, ThinkPad is expanding its position from high-end only to both middle and high-end in light of Lenovos pricing system. And a question comes to arise: Is Lenovo ThinkPad is as good quality as IBM ThinkPad? Lenovos reaction to the sceptical v oices is the price cut of ThinkPad is to cater to those customers feeling pinch in the current situation. But the transition risk should be foreseen that the customers who know ThinkPad very well may not have that sense of advantage that the original brand identity confers, and eventually the transformation may harm the brand equity. Lets look at the brand positioning of Lenovo and its competitors. Over time, PCs has become ubiquitous and play a growing role in many important aspects of daily life. Consumers are therefore looking for more innovation (Quelch and Knoop, 2006) with appropriate pricing. Capping the product features of each company in terms of innovation and pricing, we can see that HP, Dell and Acer-the strong competitors of Lenovo in US and European market -are all positioned as economy brand whereas Lenovo as bargain brand positioned as overall high level of innovation and IBM as premium brand. Highly recognized by its customers, ThinkPad brand, with high innovation and high price of a differentiate advantage, best represent the culture of IBM brand. The branding strategy should first take into consideration the environment and customers (Doyle, 2008). Although Thinkpad brand has nothing to do with IBM after the acquisition, the customers perception of high level of innovation and pricing of Thinkp ad brand is deep-rooted, thus, it is not necessary and even harmful to its original image in its customers mind for any attempt to lower its pricing arrange. As for Lenovo brand, on one hand, competitive pricing is the core value that the company embraces to contest its key competitors internationally, and on the other hand, like many other Chinese company going global, it still take time for Lenovo to get away from Made in China image interpreted as manufacturing cheap products. Thus, the implementation of its bargaining pricing system in its another brand line ideapad and ideacentre can embody its differentiating advantages lower price but good quality and higher level of innovation and lower the entry barrier to the consumers in the new market(Doyle, 2008). Of course, this is what Lenovo is doing, promoting its idea brand line in US, Europe and other major overseas market (Lenovo official website: http://appserver.lenovo.com.cn/About/aboutus_overview.html, accessed Nov 23, 2009 ). It can be concluded that there is distinctively different brand identity between ThinkPad/ ThinkCentre and Lenovo and its sub-brands ideapad/ideacentre. Discussion on improvement In developing a global brand, Chinese companies could choose between a traditional and modern approach (Ewing, Napoli, and Pitt, 2001). And Lenovo has adopted the modern (although more risky) approach that accelerates internationalization via joint ventures and acquisition of foreign brands, enabling them to leapfrog to the advanced stage in the process. Product differentiation and brands management separation Lenovo should resume the high-end brand identity of ThinkPad targeting companies and high-end consumers to gain premium price and high margins. And this branding strategy can not waver surrendering to the current economic conditions. And for the medium and lower-end market, idea brand line can play its flexible role catering to different subdivision market. In addition, the ideapad/ideacentre identity should be enriched to increase its value-added specifically in its relationship and personality prospective to differentiate with other competitors brands. Apart from product pro motion, creating customers product experience should be the remedy to have them gain better knowledge of the new entry brands and enhance the recognition of Lenovo. Most important, ThinkPad/ThinkCentre brand should be separated from Lenovo and its sub-brands. The case of the separation of product brand Lexus and company brand Toyota means the success of the both brands even though few know Lexus brand is under Toyota.(Jean-Pierre and David, 2002) . Conclusion This study emphasizes on the analysis and discussion on the brand integration of Lenovo, idea brand line, and IBMs ThinkPad brand, which features an indispensible process of implementation of global brand strategy by Lenovo. The strategy of co-branding of Lenovo and IBM in ThinkPad products in the initial phase impelled the process of Lenovo brand into international arena. At the same time, however, Lenovo should have engaged in its own brand identity and equity, which will alleviate the loss arising from the disconnection of IBM and Lenovo. An effective positioning/repositioning brand strategy should highlight the consistent process of enhancing brand awareness. At this point, Lenovo took a either slower or inappropriate action which entail improvement and transformation. As for the established ThinkPad brand, the dimensions of its brand identity should be taken into full consideration otherwise any branding initiatives will damage its brand value through confusing or depriving the sense of status and pride from its customers. To avoid the collision of two distinctive brand identities ThinkPad and Lenovo with its sub-brands ideapad/ideacentre, disconnection is the best solution to maximize brand equity.

Essay --

David Kim Physics Lab 1 02/11/14 Section: A1 Introduction In Experiment 1, the objective was to weigh 150 pennies and find the best estimate value and the uncertainties for the weight of the pennies. Instrument uncertainty is the least value that can be read from the measuring device. It is always less than or equal to the least count. The least count is the smallest division that can be marked or shown from a certain instrument. The instrument uncertainty is equal to the least count in this experiment. Random errors are simply mistakes that are made due to the instrument being used or the measured object being poorly defined. The total uncertainty of a measurement is calculated by using the instrument uncertainty and the uncertainty due to fluctuation. Uncertainty due to fluctuation is dependent on the average and the total amount of times there was a measurement. This average is found when:  ¯x= 1/N (x_1+x_2+ †¦+ x_n ) N is the total number of measurements, x1 is the first measurement, x2 is the second measurement, and xn is the last measurement. The uncertainty due to fluctuation is found by: ∆x_fl= ÏÆ'_x/√N ÏÆ'_x is the standard deviation of the mean and N is the total number of measurements. Standard deviation can be found by: ÏÆ'_x= √((d_1^2+ d_2^2+ †¦+ d_N^2)/(N-1)) Where d_n(the derivative) is found by: d_n=x_n- x Ì… This in words is: the measurement of the nth term subtracted by the mean. Total uncertainty is found by: ∆x= √(∆x_ins^2+ ∆x_fl^2 ) Where ∆x_ins is the instrument uncertainty and ∆x_fl is the uncertainty due to fluctuation. Initial Data Part A1: Instrument Uncertainty Quiz Student has passed the test The following answers were entered for the digital device # 2: Units g Least count 0.1000 I... ...ould have to take around 300 measurements so that the results would be accurate and precise to the expected value of 100. In part B of the experiment, the standard mass of the penny between 1941 and 1982 was 3.100 g; and between 1983 and 2011, the standard mass was 2.500 g. The standard mass of the penny changed between 1982 and 1983. The mass was decreased by .600 g. Pennies lose or gain weight in circulation because most of the pennies were not 2.5 or 3.1 grams on the dot. The possible rust or erosion from the time it was in circulation helps to describe the range that the mass of the pennies had. In general, most of the measurements were accurate compared to the expected value. The measurements on the most part were accurate. However for the outliers, the rust and the erosion to the penny can describe the mass being significantly higher or lower.

Bureaucracy & Democracy

Democracy is a term with several meanings and this has led to a genuine misconception as to its real meaning. To some, bureaucracy is red tape, to others it is officialdom and to some it is an organizational form (Cole p25). Observation and studies on bureaucracy have been done by many academicians among them Max Weber (1864-1920). Weber wanted to find out why people in many organizations obeyed those in authority over them. Weber observed that people obeyed legitimate authority and he identified three types of legitimate authority as traditional authority, charismatic authority and rational-legal authority.It is the rational-legal form of authority that exists in most organizations today and this is the form to which Weber ascribed the term ‘bureaucracy’. Weber outlined the main features of bureaucracy as a continuous organization of functions bound by rules, specified spheres of competence, a hierarchical arrangement of offices, appointments to offices made on grounds of technical competence, the separation of officials from the ownership of the organization, official positions exist on their own right and finally rules, decisions and actions are formulated and recorded in writing (Cole p 26).Weber felt that bureaucracy was indispensable for large organizations and there is no doubt that this form organization has been adopted in one way or another virtually in all forms of enterprises the world over. Government bureaucracy: â€Å"If men were angels, no government would be necessary† James Madison and for governments bureaucracy is form of governance that is practicable.However this form of governance has critics and the views of Amy are that bureaucracy is a governance structure that is often perceived negatively by a number of people but he says that most criticisms of government bureaucracy are based more on myths than reality (Amy 2007 p1-8). Amy’s observation is that people normally associate bureaucracy to massive waste, ineff iciency, poor service, ever-growing organizations, mindless rules and realms of useless forms. For these people there is nothing good about bureaucracy as those working in such systems are considered to be lazy, hostile, overpaid, imperious and inflexible.In his arguments, Amy dismisses what he terms the four myths about bureaucracy; 1. Myth no 1: Bureaucracies are immensely wasteful. Tax payers wrongly or rightly believe that much of the tax increases are a result of wastefulness arising from bureaucracies. Government agencies are considered not only wasteful but enormously wasteful. A survey carried out revealed that Americans believe that 48 cents of every tax dollar going to bureaucracies such the Social Security Administration are wasted (Amy 2007).Amy says that investigations by the Government Accounting Office and various blue-ribbon commissions have found that waste amounts to a small fraction of that figure. 2. Myth no 2: Business is always better than bureaucracy. As per A my, there have been many empirical studies examining government bureaucracies versus business in many areas, including refuse collection, electrical utilities, public transportation, water supply systems and hospital administration. The findings have been mixed.Some studies of electric utilities have found that publicly owned ones were more efficient and charged lower prices than privately owned utilities. Several other studies found the opposite while many others found no significant difference. 3. Myth no 3: We want the government to act like a business. The main concern of the government is quality of the service not its costs unlike the business who are obsessed with the bottom-line and hence looking for the cheapest way to make a product or deliver as service.For example it will be imprudent to spend the least amount of resources in the air traffic control system or to look for the cheapest workforce to take charge of security at the airports. 4. Myth no 4: Bureaucracy is major cause of government growth. Conservatives argue that government bureaucracies have an inherent tendency to expand. However figures show that federal agencies have not been growing at an alarming rate. For example in 1970, about 2997000 civilians worked for the federal government at that time.By 2007 that figure had actually gone down to 2695000. An article in published by the Suburban Emergence Management Project (2006 home page) states that the Hurricane Katrina response by the federal, state and local governments in August-September 2005 caused some people to lose faith in the bureaucratic approach used by traditional government hierarchies to organize the provision of services to users who desperately needed them. For example, at the local level, New Orleans Mayor told the U.S. Senate Committee on Homeland Security that he could not commandeer the dozens available school buses to evacuate people because the school boards owned buses, he had no authority over the boards and there was no agreement for the use of the buses. At the state level, the Governor delayed use of military forces to begin reconstitution of the stricken localities until she could validate her authority to rule the troops by disallowing federal National Guards in her state.At the federal level, the President, the Homeland Security Secretary and Federal Emergency Management Agency director could provide services to users of New Orleans during Katrina only at the discretion of the governor of Louisiana. Conclusion: There are areas where government bureaucracy is more effective while in other cases it is counterproductive as evidenced during the Hurricane Katrina crisis. Works cited Amy, D. J. (2007). ‘The case of Democracy, The government is Good We the People; An unapologetic Defense of vital institution’.Available at accessed on April 2, 2009. Pages 1-8 Cole, G. (2004). Management Theory and Practice, 6th Edition published, by Thomson Learning 2004. 25-28. Suburban Emergenc y Management Project (2006), ‘Government Bureaucracy and Two Newer Cultural Approaches to Provide Services Delivery to the Citizenry during Disasters’, Biot Report #411: November 07, 2006. Available at < http://www. semp. us/public/biot_reder. php? BiotID=411 > accessed on April 3, 2009.